The study aimed to determine the purchase behavior and design preference of handbags among 20 to 30 year old Korean women, by lifestyle and age variable.
A survey instrument was used to collect data from a sample of 20 to 30 year old women, which were then analyzed using SPSS.
The study found that there are two types of lifestyles that favor luxury handbags - the strongly favored and weakly favored groups. The strongly favored group considered more brand, country of origin, and trend when making a purchase, while the young people considered the new arrival of design.
The preferred design type of handbag was statistically associated with age variable, with 20s consumers preferring shopper bag style and big size of handbags. Leather was preferred by the group of the strongly favored luxury goods.
The study found that functional value, vanity achievement and household income directly influence Malaysian consumers purchase intention for luxury goods. The study suggests that marketing strategies to expand foreign luxury brand bags in Malaysia that incorporate these factors could have excellent chance of success.
Luxury designer handbag or counterfeit?
The study found that social consumption factors, such as brand meaning and social meaning, as well as attitudinal factors, such as the BLI (brand luxury index) and materialism, have a significant impact on consumer choice behaviour when it comes to luxury designer handbags and counterfeit handbag versions. Individual factors, such as the level of luxury and the level of counterfeit, also play a role in consumer choice. Finally, post-consumption emotions also affect consumer choice.
Motivations for Purchasing Luxury Handbags
The research found that income is a strong predictor of luxury handbags buying motivations, while education and age do not have a significant effect. This information can help luxury brands better understand the motivations of Chinese consumers when it comes to purchasing luxury handbags.
The purpose of this study is to explore whether the income is the main factor to differentiate the luxury handbags buying motivations of upper middle class from the mass middle class' in Taiyuan. The study also tests whether the gap between upper middle class consumers' luxury handbags knowledge and mass middle class consumers' knowledge has been narrowed due to the information explosion in the digital age.
Exclusivity of Hermès Handbags
Hermes is a high-end brand, known all over the world. It was started by Thierry Hermes in France in 1837. At first, Hermes sold horse harnesses, but as the automobile industry replaced the carriage, Hermes began to sell leather baggage instead. Today, Hermes sells a wide variety of products, including luggage, scents, and ceramics.
The most famous product from Hermès is their Handbags, which are known for their high exclusivity. There are five different types of Handbags, the most popular of which is the Birkin. The popularity of Hermès Handbags is on the rise, even standing out among similar luxury Women Handbags. This study used well-structured open-ended questionnaires to collect data from employees in a Hermes handbag making company. 50 questionnaires were issued, of which 42 were returned, representing a response rate of 84 percent.
Hermès handbags have been successful in the luxury industry due to their exclusivity. The article will analyze how Hermès' handbags have endured the economic shocks and what is important in increasing brand position and brand image in the market.
Analysis of the Louis Vuitton designer handbags
The study found that experts perceive the Canvas of the Future bag as pioneering, innovative, surreal, and futuristic. They see the bag as representing a new hybridism between traditional fashion and technological innovation. This reflects a revision and repositioning of the luxury brand and its product.
The first phase of the research involved examining websites that published content about the Louis Vuitton Canvas of the Future handbag, with a focus on the bag's launch on digital influencers and experts in technology channels. The research aimed to describe the phenomenon, as researchers and fashion experts did not have access to the physical product.
Purchase Intentions of Foreign Luxury Brand Handbags among Consumers in Kuala Lumpur, Malaysia
An investigation into the antecedents influencing women’s purchasing behaviour of luxury designer and counterfeit brands
Motivations for Purchasing Luxury Handbags
Analysis of the Exclusivity of Hermès Handbags
Famous Luxury Hand Bag For Users aged 20 to 30